25 ++ keyword match types explained 104626-What is exact match keywords
Check out our handy dandy chart below with keyword examples (these are real live examples that we took from one of our accounts) A few notes before you dive into the chart · Match Types – Click the picture to go to the help file One thing to keep in mind is that all keyword match types (even Exact) can trigger closely related terms, synonyms and plurals You'll see an example of close variant matching down the page a little Modified Broad Match Keywords Modified Broad is a relatively new match type that isAbout keyword matching options Keywords are words or phrases that are used to match ads with the terms people are searching for The keyword match types dictate how Understanding Keyword Match Types In Adwords Logical Position What is exact match keywords